Kantar, a data-driven analytics and brand consulting company reveals the trends and recalibrations at play in the global media industry and its expert predictions for this year.
Keerat Dhillon, Associate Director & Media Effectiveness Measurement Lead, MENA, for Kantar’s Insights Division comments: “The media landscape has always been dynamic, with the pandemic further fueling all the change. Digital consumption increased massively, and while some newer players grew exponentially during this time, advertisers still need to think very strategically about how to steer and operate in this changing landscape. Content and context are now king, so the key is to minimise intrusion while maximisin
2022 Media Trends and Predictions by Kantar
Focused on five key areas, Kantar experts predict a range of shifts for the industry as it grapples with the pandemic era.
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