In this world of chaos where privacy has become a myth, Hyper-personalisation is one trend that is seeing an increase in adoption by many organizations that strive to deliver relevant messages to its audience.
As an off-shoot of personalization, an age-old disruptive marketing concept in itself, hyper-personalization is now steadily emerging as a turnkey strategy amidst the overstimulation that happens to consumers across various interaction channels both digital and non-digital. It becomes imperative to block this white noise and solve for problems like indifference, choice paralysis and attention spans. Sameness is pervasive and competing on innovation is still a grey area for many brands
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