After months of circulating rumours, Twitter finally announced it was to massively overhaul its iconic – and for some, infuriating – 140-character limit on tweets. Following some tweaking, people’s handles at the start of tweets, images, GIFs and videos will no longer count against the limit, enabling users to post longer messages with more interactive content without running afoul of the character restriction.
Though intended to simplify the site, it has repeatedly been criticised for being too complicated, putting off potential new users, and for losing the feature that made it unique from its social rivals. But for agencies and marketers, is this the news they have all been waiting for?
Yes
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