Choueiri Group announces the 2nd installment of the âWhy it matters to be Localâ study conducted by Choueiri Group Data team in collaboration with Anghami.
The insights gathered will focus on Anghami’s UAE listeners and their love for the music streaming platform. â
As a melting pot of cultural diversity, the UAEâs ethnically varied population makes for a unique market in the region, where brands often struggle to build a strong emotional connection with their audience. The music industry, just like many others has also been striving hard to find its sweet spot (between local and global).
For more insights and a complete analysis, click here to download the full report.
